Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort.
The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first** lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour*** wear with no tight or dry sensation.
* Instrumental test carried out on 20 subjects.
** At Dior.
*** Except shade 000.
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